Looks like lots of people are taking inspiration from News-sans-opinions. Dr Kalam, the former president of India started his newsletter (reported in an earlier issue of this newsletter) and now The Hindu group has started a tabloid for the IT and ITES persons. Named Ergo, it will be distributed free of cost in the IT corridors of chennai, to begin with.
Reproducing the complete text from
http://www.thehindubusinessline.com/2007/12/08/stories/2007120853031000.htm
Our Bureau
Chennai, Dec 7 Ergo, a new all-colour, free, tabloid, was launched on Friday by Kasturi and Sons Ltd, publishers of The Hindu, Business Line, Frontline and Sportstar.
The paper will have a controlled circulation, meaning that it will be distributed only to the target audience — IT and ITES professionals in their twenties and thirties.
This will be achieved by distribution along the IT corridor and at company cafeterias and atriums.
Mr S. Karthik, Editor of the new paper, said that Ergo will stand for and promote a new kind of ‘always on’ journalism that will appeal to the 21st century readership.
Mr N. Ram, Editor-in-Chief of The Hindu, said that it was a unique experience for a newspaper started in 1878 to let go and get a team of people in their twenties to create and run a newspaper meant for the new generation.
http://www.hindu.com/2007/12/08/stories/2007120860881500.htm
It will have a controlled circulation along the IT corridor and in selected areas
To be of particular interest to IT professionals
CHENNAI: Starting Monday, an innovative free tabloid from The Hindu Group will be out on the streets of Chennai. Ergo will offer a variety of news, views and entertainment for the “work hard, party harder” kind of young adults.
From money, sport and local news to entertainment and relationships, the freesheet will cater to the interests of the young urban professional. The tabloid will have a controlled circulation primarily along the IT corridor and in selected other areas.
“More than a tabloid”“Ergo will also be much more than a tabloid,” said Karthik Subramanian, Editor, Ergo, at the paper’s launch here on Friday. “It will be a true 21st century media organisation.” Ergo will also feature an extensive, interactive online portal that will host blogs, videos and podcasts to give readers a full multimedia news and entertainment experience.
“Young readers think different, live differently, feel differently and expect differently,” said N. Ram, Editor-in-Chief, The Hindu. “Newspapers today have to engage their audience, be relevant and absorbing, and also be fun.”
While Ergo will have a lot to offer to any young adult, it will be of particular interest to IT professionals, discussing not only career perspectives but even just the coolest gadgetry.
“In south India, in Chennai, Bangalore and Hyderabad, a large number of young professionals have already made a mark in the IT and IT-enabled services sectors,” he added. “We wanted to do something relevant to them that will engage them.”
Ergo itself will be put together by a young team, most of whom are in their early 20s. “While it is by no means the first freesheet in the world, we think it has special characteristics as far as India is concerned,” Mr. Ram said. “We’re very pleased about it so far, but the rest is up to the readers.”
1 comment:
Rephrase the line "Looks like lots of people are taking inspiration from News-sans-opinions." One possible way is "Looks like News-Sans-Opinions is working on an idea whose time has come. So we are seeing lots of activities happening on news front, with similar focus or presentation style."
Also cover the launch of "Mail Today". It has catchy slogans like "less breadth, less height, more depth" and "at last a paper tiger that bites". Though the first few issues, doesn't measure up to these claims. At present, it looks like a tabloid targeted at so-called middle class of India, and as for the content goes, it overlooks even the routine daily news items.
http://www.hindu.com/mag/2007/12/09/stories/2007120950060300.htm
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